Accelerating growth through innovation

Food service consultants
focusing on growth strategy,
concept development,
and food innovation.

What we do...

We partner with our clients to create and execute breakthrough growth strategies for brands across the foodservice ecosystem. Our advisors understand how to navigate complex corporate environments while still thinking and acting like entrepreneurs.

We work with brands that value innovation, challenging the status quo, and fostering cultures of curiosity to boost profits, brand equity, and consumer engagement.

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Our approach

Assessment

We recognize that no two situations are the same, and we invest time getting to know you and your specific opportunities to create highly customized solutions.

Strategy

We deploy time-tested methods combined with creative points of view to help you articulate break-through growth strategies aligned with your brand.

Execution

Once your team aligns on direction, we help ensure testing, revisions, and launch plans are executed with world-class excellence.

Applause

Our top priority remains partnering with our clients to drive results that inspire applause for you and your team.

Our team’s experience spans multiple brands

We are uniquely situated to partner with firms such as these...

Regional and national restaurant chains
Consumer product goods (CPG) brands with a foodservice footprint
Food manufacturers and distributors serving the restaurant industry
Technology firms serving the foodservice sector
Private equity firms with portfolio food and restaurant brands

Where we specialize

Growth strategy

From helping brands achieve successful turnarounds to accelerating growth through novel approaches and points of view on the business, we help craft paths to enhanced profitability.

Concept development

We specialize in helping brands envision & create new lines of business, enter new or adjacent markets, or reinvigorate existing products & programs from a 360-degree perspective on the business.

Food innovation

Our team partners with food brands on culinary strategy assignments in scenarios that range from underperforming programs needing new direction to partnering with already successful organizations looking to take their innovation success to a new level.

Executive coaching

We develop custom coaching programs aimed at newly promoted vice presidents, directors, and managers of sales & marketing, product marketing, culinary, and innovation – helping them broaden and deepen their impact and effectiveness quickly.

Who we are...

Since our founding in 2014, we have set out to provide a different kind of consulting firm – one focused on the particular needs of brands competing in foodservice. Our consultants and advisors all possess years of experience working directly for some of the industry’s leading companies – so they can advise clients from a position of having had actually led teams and delivered results.

Based in the restaurant hub of Atlanta, Applause leaders possess experience working with both domestic and global brands in markets across North and South America, Europe, and Asia Pacific.

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